Programs

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Start your creative journey.

 

No matter what creative path you choose, we’ve got a program to help get you there. From full-length 14-month programs, one-off workshops, or online classes, we’ve got something for every aspiring creative. Choose a button on the right to find out more about what we offer at DAD.

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Copywriting

COST: $14,130

Students in the Copywriting program learn all they need to know to enter the business as a Jr. Copywriter. Agency writers brainstorm lots of ideas, write tons (and we mean tons) of headlines, write scripts for tv commercials and digital videos, craft epic brand manifestos, write website and social post copy, and anything else that involves words. If you have a strong opinion on the Oxford Comma, fly into an unhinged rage when you spot a missplleing, spend your free time hanging out on thesauras.com, think music lyrics are poetry (even Blink-182, I guess), can write witty prose on Twitter like some sort of low-rent social media Shakespeare, and can distill large complex thoughts into succinct and impactful messages then you’d probably make a good writer. Not only are copywriters responsible for writing and editing all the words, they’re also almost always tasked with developing the over-arching story or “big idea” that drives an ad campaign.

At DAD and at agencies, copywriters team with art directors so their campaigns will not only sound great, they will also look cool.

14 Months | 5 Quarters | Classes run Monday-Thursday from 6pm-9pm

 

Monday: The Big Idea
Tuesday: Headlines
Wednesday: The Craft of Writing
Thursday: Intro to Advertising

Q1


Q2

Monday: Campaign Development
Tuesday: Advanced Headlines
Wednesday: Campaign Development
Thursday: Strategic Planning


Monday: Campaign Development
Tuesday: Production
Wednesday: Campaign Development
Thursday: Campaign Execution

Q3


Q4

Monday: Campaign Development
Tuesday: Presenting Your Work
Wednesday: Campaign Development
Thursday: Campaign Execution


Thursday: Campaign Execution / Getting A Job

Q5

 

Look like fun? Reach out below and we’ll send you our full DAD Field Guide with more school info along with in-depth class descriptions.

 

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Art Direction

COST: $14,130

Students in the Art Direction program learn all they need to know to enter the business as a Jr. Art Director. Agency art directors brainstorm lots of ideas, make decisions on typography and color, design billboards, lead development on a brand’s logo and identity, plan out photography, pick commercial locations and wardrobe, and direct the overall visual look and feel of an ad campaign. If you experience a rage blackout whenever you see someone use the Hobo or Papyrus fonts, can match the hues of everyday objects to colors on Pantone.com, have always (not so) secretly wanted to direct a music video, are proud to say your idea of a good book is the 1975 NASA brand guide, and can create a visual look and feel that fits with a brand and the story they’re trying to tell then you’d probably make a good art director.

At DAD and at agencies, art directors partner with copywriters so their campaigns will not only look great, they will sound cool.

14 Months | 5 Quarters | Classes run Monday-Thursday from 6pm-9pm

 

Monday: The Big Idea
Tuesday: Intro to Typography
Wednesday: Intro to Design
Thursday: Intro to Advertising

Q1


Q2

Monday: Campaign Development
Tuesday: Advanced Typography
Wednesday: Campaign Development
Thursday: Building a Brand Identity


Monday: Campaign Development
Tuesday: Production
Wednesday: Campaign Development
Thursday: Campaign Execution

Q3


Q4

Monday: Campaign Development
Tuesday: Presenting Your Work
Wednesday: Campaign Development
Thursday: Campaign Execution


Thursday: Campaign Execution/Getting A Job

Q5

 

Look like fun? Reach out below and we’ll send you our full DAD Field Guide with more school info along with in-depth class descriptions.

 
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Strategy

COST: $5,130

Students in the Strategic Planning program learn all they need to know to be a Jr. Planner. Agency planners are often also called strategists, insight directors, and a bunch of other names. They research audience demographics to determine who ad campaigns should target, track trends in business and culture, identify insights into human behavior and how they relate to brand products, set up focus groups to test hypotheses, write creative briefs that act as a guide for the creative team to develop an ad campaign, and work with the account and creative teams to sell an idea to a client using data and science. If you have a subscription to both PAPER Magazine and the Wall Street Journal, you can rattle off the sales data on whichever trendy pair of Nikes you’re wearing that day, whenever someone simply says “why?” you tend to answer back with a ten-page Keynote deck, and you enjoy being a cultural anthropologist who strives to find the human truths that fuel creativity then you’d probably make a good planner.

At DAD and at agencies, strategic planners work with copywriters and art directors so their campaigns will not only be smart, they will look and sound cool.

1 Quarter |11 weeks | Classes run Monday-Thursday from 6pm-9pm

 

Monday: The Big Idea
Tuesday: Strategic Planning
Thursday: Intro to Advertising

Q1

 

Look like fun? Reach out below and we’ll send you our full DAD Field Guide with more school info along with in-depth class descriptions.

 
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Workshop your butts off.

 
 

Our workshops are designed as fun supplemental classes to our full-time students throughout the year and are included in the tuition price. Held on Fridays and ranging in length from one day to a few weeks, workshops offer students a chance to not only experience a quick deep-dive into a creative discipline outside of our normal curriculum, but are also a great opportunity to add a unique creative piece to their portfolios. Below are a few examples of tentatively planned workshops for the 2019/2020 programs.

 
 

MERCH MUCH?

Screenprint your own t-shirt designs and see the process behind designing other custom merch items with a local design and print shop.

TRUTH IN COMEDY

An improvisational comedy workshop to help build concepting and presenting prowess with the help of a local comedy theater.

STRANGE BREW

Behind-the-scenes tour of a local RiNo beer or Kombucha brewery, after which you help name, brand, and design packaging for their newest product.

NOT ADVERTISING

Find something outside of advertising that you're stoked about. Building something from scratch that you love not only improves the "real work" you are doing, it improves your state of mind. Personal Projects (when done right) instantly make you a more interesting person, showcase your personality, and round out your portfolio. Recruiters and CDs care about them and so should you. 

 

Stay at home DAD.

 

Would you love to attend DAD in person… but you live outside the Denver/Boulder metro area? Well, online classes may be a good fit for you. Our online students get access to the same programs offered to in-person students, only delivered streaming via the internet. Work with active industry professionals and other students over video chat for 14-months (or one quarter for Strategy students) and then get our portfolio finishing help and job hunting assistance when you’re done.

 
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