Programs

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Start your creative journey.

 

No matter what creative path you choose, we’ve got a program to help get you there. From full-length 14-month programs, one-off workshops, or online classes, we’ve got something for every aspiring creative. Choose a button on the right to find out more about what we offer at DAD.

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Copywriting

COST: $14,000

Students in the Copywriting program learn all they need to know to enter the business as a Jr. Copywriter. Agency writers brainstorm lots of ideas, write tons (and we mean tons) of headlines, write scripts for tv commercials and digital videos, craft epic brand manifestos, write website and social post copy, and anything else that involves words. If you have a strong opinion on the Oxford Comma, fly into an unhinged rage when you spot a missplleing, spend your free time hanging out on thesaurus.com, think music lyrics are poetry (even Blink-182, I guess), can write witty prose on Twitter like some sort of low-rent social media Shakespeare, and can distill large complex thoughts into succinct and impactful messages then you’d probably make a good writer. Not only are copywriters responsible for writing and editing all the words, they’re also almost always tasked with developing the over-arching story or “big idea” that drives an ad campaign.

At DAD and at agencies, copywriters team with art directors so their campaigns will not only sound great, they will also look cool.

14 Months | 5 Quarters of 10 weeks each | Classes meet once a week Monday-Thursday

 

Monday (6pm-8pm): The Big Idea
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): Headlines I
Wednesday (6pm-8pm): The Craft of Writing
Thursday (6pm-8pm): Intro to Advertising

Q1


Q2

Monday (2pm-4pm): Campaign Development
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): Headlines II
Wednesday (6pm-8pm): Campaign Development
Thursday (6pm-8pm): Strategy for Creatives


Monday (6pm-8pm): Campaign Development
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): Production
Wednesday (6pm-8pm): Campaign Development
Thursday (6pm-8pm): Campaign Execution

Q3


Q4

Monday (6pm-8pm): Campaign Development
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): The High Art of Selling
Wednesday (6pm-8pm): Campaign Development
Thursday (6pm-8pm): Campaign Execution


Thursday: Campaign Execution / Getting a Job

Q5

 

Look like fun? Reach out below and we’ll send you our full DAD Field Guide with more school info along with in-depth class descriptions.

 

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Art Direction

COST: $14,000

Students in the Art Direction program learn all they need to know to enter the business as a Jr. Art Director. Agency art directors brainstorm lots of ideas, make decisions on typography and color, design billboards, lead development on a brand’s logo and identity, plan out photography, pick commercial locations and wardrobe, and direct the overall visual look and feel of an ad campaign. If you experience a rage blackout whenever you see someone use the Hobo or Papyrus fonts, can match the hues of everyday objects to colors on Pantone.com, have always (not so) secretly wanted to direct a music video, are proud to say your idea of a good book is the 1975 NASA brand guide, and can create a visual look and feel that fits with a brand and the story they’re trying to tell then you’d probably make a good art director.

At DAD and at agencies, art directors partner with copywriters so their campaigns will not only look great, they will sound cool.

14 Months | 5 Quarters of 10 weeks each | Classes meet once a week Monday-Thursday

 

Monday (6pm-8pm): The Big Idea
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): Typography I
Wednesday (6pm-8pm): Design Foundation
Thursday (6pm-8pm): Intro to Advertising

Q1


Q2

Monday (2pm-4pm): Campaign Development
Monday (6pm-8pm): Building a Brand Identity
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): Typography II
Wednesday (6pm-8pm): Campaign Development
Thursday (6pm-9pm): Strategy for Creatives


Monday (6pm-8pm): Campaign Development
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): Production
Wednesday (6pm-8pm): Campaign Development
Thursday (6pm-8pm): Campaign Execution

Q3


Q4

Monday (6pm-8pm): Campaign Development
Tuesday (1pm-4pm): Adobe Design
Tuesday (6pm-8pm): The High Art of Selling
Wednesday (6pm-8pm): Campaign Development
Thursday (6pm-8pm): Campaign Execution


Thursday: Campaign Execution/Getting a Job

Q5

 

Look like fun? Reach out below and we’ll send you our full DAD Field Guide with more school info along with in-depth class descriptions.

 
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Strategy

COST: TBA FALL 2019

Students in the Strategic Planning program learn all they need to know to be a Jr. Planner. Agency planners are often also called strategists, insight directors, and a bunch of other names. They research audience demographics to determine who ad campaigns should target, track trends in business and culture, identify insights into human behavior and how they relate to brand products, set up focus groups to test hypotheses, write creative briefs that act as a guide for the creative team to develop an ad campaign, and work with the account and creative teams to sell an idea to a client using data and science. If you have a subscription to both PAPER Magazine and the Wall Street Journal, you can rattle off the sales data on whichever trendy pair of Nikes you’re wearing that day, whenever someone simply says “why?” you tend to answer back with a ten-page Keynote deck, and you enjoy being a cultural anthropologist who strives to find the human truths that fuel creativity then you’d probably make a good planner.

At DAD and at agencies, strategic planners work with copywriters and art directors so their campaigns will not only be smart, they will look and sound cool.

 

Sound like fun? Reach out below and we’ll send you our full DAD Field Guide with more school info along with in-depth class descriptions once they become available this fall.

 
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Online Book Booster

COST: $800

Are you an intern or junior/mid-level creative at an agency? Do you feel like you’re not working on anything that’s improving your portfolio? Want to give your book a little boost? Welp, you’re not alone. Many young creatives starting their career get few chances at work to add new pieces to their book, so when they’re ready to move up or move to another agency they’re stuck with the same student portfolio that got them their first job years ago. Which is why we created the Book Booster for young creatives that already have an existing portfolio, but want to add a few new pieces to show off to recruiters.

Just like our full-time program, you’ll get to work with an active industry professional one-on-one as they lead you through a five-week project designed to give you one finished portfolio piece. You can choose to do a brand ad campaign, design a brand identity, or any other other type of fully executed spec project you want help with. Your guide will be available via email for feedback all throughout the five-week course and phone/video chats can be set up depending on both your schedules. And best of all, you decide your own schedule –– you can work doing the day, night, weekends, whatever. We run these courses on-demand just for you, so whenever you’re ready to go we can begin.

Check with your agency/employer to see if they have a budget for continued education and if they’d cover the cost of this program for you.

 

Have some questions? Ready to get started?

 

Workshop your ass off.

 

Our workshops are designed as fun supplemental classes to our full-time students throughout the year and are included in the tuition price. Held on Fridays, workshops offer students a chance to not only experience a quick deep-dive into a creative discipline outside of our normal curriculum, but are also a great opportunity to add a unique creative piece to their portfolios. Below are a few examples of tentatively planned workshops for the 2019/2020 programs.

 

MERCH MUCH?

Screenprint your own t-shirt designs and see the process behind designing other custom merch items with a local design and print shop.


TRUTH IN COMEDY

An improvisational comedy workshop to help build concepting and presenting prowess with the help of a local comedy theater.


STRANGE BREW

Behind-the-scenes tour of a local RiNo beer or Kombucha brewery, after which you help name, brand, and design packaging for their newest product.


ANYTHING BUT ADVERTISING

Find a creative project outside of advertising that you’re stoked about and we’ll help you complete it. Personal projects (when done right) instantly make you a more interesting person, showcase your personality and creative talents, and can round out your portfolio. Recruiters and creative directors care about them and so should you.

 
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