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Copywriting
Tuition: $27,000
5 quarters | 15 months | full-time workload | online or in Denver
Agency copywriters best express their thoughts using words.
They brainstorm lots of ideas with their art direction partners, write a ton of headlines, write scripts for tv commercials and digital videos, craft epic brand manifestos, write website and social post copy, and anything else that involves the act of assembling individual letters into words that are then recognized by other English readers as coherent thoughts.
If you...
have a strong opinion on the Oxford Comma, fly into an unhinged rage when you spot a missplleing, spend your free time on thesaurus.com, think music lyrics are poetry (sure, even Machine Gun Kelly), can pen the wittiest of prose on Instagram like some sorta social media Shakespeare, and are able to distill large complex thoughts into succinct and impactful messages that people can easily understand and enjoy
...then you’d probably make a good writer.
The copy curriculum.
Tastemakers
The Craft of Writing
Playing Tag
Q1
Q2
Campaign Copy
AI&U
Writing In Space
Campaign Development III
Writing with Tone
Writing on Screen
Q3
Q4
Campaign Development V: Stunts & Social
Campaign Development VI: Fire Drill
Writing for You
Copy Tuning
The High Art of Selling
Getting a Job
Q5
Look like fun? Click below to get more info along with in-depth class descriptions and the other elective classes you could choose while at DAD. Or if you can’t wait don’t let us stop ya, go ahead and apply below.
Are you secretly a copywriter?
check the flow
Are you big into music lyrics? There's a certain flow to the words in songs and it doesn't always have to come from a simple rhyme. This can be a sign you're capable of writing in a more unique voice than normal writers, inserting more energy into your words that demand they not be just read but heard and felt.
You, like, really get it
Do you know the meanings behind your favorite songs, writers, or lines of dialogue in a show or movie? Can you discern what the artist is really saying? This is the ability to read between the lines and understand what we call subtext, an underlying theme or message in a piece of writing. This is what good copywriters do – deliver deeper messages through creative advertising.
say it without saying it
It’s one thing to clearly communicate an idea, but copywriters also need to put a clever and creative spin on the thought so it gets noticed and is remembered. Do you write similes that are as hot as hell? Do your metaphors cut deeper than a knife? Or are allusions your Kryptonite?
write all damn day long
Do you write veritable novels inside birthday cards? Should people take a seat and get comfortable before diving into one of your epic emails? Could you write until your hand falls off at which point you’d just find someone to transcribe your words while you continued relentlessly talking? Spoiler alert – you should be able to write a fuck ton each day if you want to be a copywriter.
always (over)think it through
Do you dive into a subject in search of deeper critical and emotional understanding? Can you imagine people or characters with multiple points of view or motivations? Do you have keen observation and perception skills? What are you writing? Why are you writing it? What is the true purpose? Are all these questions bothering you or are you totally loving this right now?
Copywriting sometimes feels like...
Stand-up comedy • Philosophy • Songwriting • Being a real estate agent on Million Dollar Listing • Writing for SNL • Directing a movie • Working as a translator • Writing witty captions on Instagram all day and getting paid for it