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Creative directors gotta start somewhere.
So, you wanna be a creative director? Hell yeah, it’s one of the coolest jobs around. But the thing is, all creative directors in advertising started off at the bottom of the ladder as a junior art director or a junior copywriter. Here’s the flow…
jr. art director ➡️ art director ➡️ senior art director ➡️ associate creative director ➡️ creative director
jr. copywriter ➡️ copywriter ➡️ senior copywriter ➡️ associate creative director ➡️ creative director
Do some soul searching.
Whether you start off as an art director or a copywriter doesn’t matter, both roles have the same path towards becoming a CD. One isn’t easier than the other. So, picking a role is more about what you’re best suited for — are you more of a writer or more of a designer? Scroll down and start exploring…
Art Direction
Craft the look and feel of a campaign. Make decisions about visuals, photography, type, colors, and the overall design. Learn everything you need to know to become an advertising art director.
Copywriting
Craft the idea or story behind a campaign. Write headlines, scripts, taglines, social posts, etc. Learn everything you need to know to become an advertising copywriter.
