Advertising isn’t (always) inspiring.
At DAD you’ll get a deep dive into the history of advertising and work directly with industry professionals to learn how agencies really work. But we think looking at and thinking about advertising all day doesn’t actually lead to good creative. To really tap into good ideas that feel new and interesting and relevant, you’ve got to be in touch with what’s happening all around us in the culture at large. We’ll share monthly Spotify playlists, screen movies, take field trips to art studios, schedule off-site workshops with local brand partners, plus we’ll bring in guest speakers and host workshops at the school featuring artists, musicians, actors, directors, comedians, and other creative people from outside the industry. So instead of looking at what other agencies have done for inspiration, you can inspire agencies with something they’ve never seen before.